A / B or Multivariate:
In Search Engine Optimization where results do really count and just getting the traffic only is not enough we practice effective A / B or Multivariate Testing. Before you place your order it is your right that we tell you what is A / B Testing & Multivariate Testing.
AB Testing With 5 Visitor - Version B Site -Web Optimizer
A / B Testing: By name as it appears version A of your Site and another version B of your site. We put randomly both of these two sites in front of visitor and measure the conversion rate.
Multivariate Testing: This testing alike A/ B Testing is almost same. Rather is methodology is implemented in broader perspective and in early days of your SEO Campaign. Rather than abridgment of conversion and acceptance by your visitor with only two site. Multivariate divide traffic in three different distinct design , navigation , content , images and videos. This testing is more important before A / B Testing.
Traffic To Conversition - AB Testing - SEO - Web Optizer
Which one is most appropriate A / B Test or Multivariate test?
Well the purpose is different and the results obtained from the test are also different. Obviously and from our experience we have seen that our client asks us for just A / B Testing.
Is it just only because A/ B is cheaper?
No we do not charge more for your multivariate test. We dub it just being lazy.
Multivariate, what it reveals what works!
Apart from just testing multiple version of the same, Multivariate test the color scheme, imagery, presentation, Taxonomy etc.
What if visitor goes for the inferior one?
Yes possible. From our experience we have seen the best design and best quality site fails to do conversion, why? Simple the answer is people doesn’t like “too good to be true”. Smoother user experience improves the path to actionable clicks, it is better to chose sometime the vogue stuffs rather than the best.
With our multivariate testing, proven combinations of elements can be built on for best success.